ICrossing will focus on driving traffic to the Boden website using non-brand search terms, such as ‘dresses’, in a bid to attract new customers.

Oliver Elliott, Boden online acquisition manager, said, “ICrossing has been able to marry our business objectives to an advanced paid search marketing campaign.”

Tom Jones, iCrossing head of media, said, “Clothing is a competitive marketplace so it’s not an easy challenge. However, with the right strategy and approach we know we can deliver considerable value to the Boden site.”

Earlier this year, Boden appointed ad tracking specialist TagMan to deploy its single tagging technology to enhance efficiency of its online marketing spend