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Right to reply: Google’s latest move a serious threat to travel Intermediaries |
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Google has announced its purchase of a specialist aggregator of airline flight information, ITA Software, in a venture into travel, making it easier for users of its search functions to find quick information about convenient flights and airfares. Although Google has stressed it has no plans for a direct move into selling travel services to the public, Andreas Pouros, Chief Operating Officer at Greenlight, a UK-based independent search marketing agency, thinks travel intermediaries should be very concerned as Google moves towards becoming central to consumers’ travel purchasing behaviour. It is only a little over seven months ago since Google made a similar move with property intermediaries.
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