The MTV Networks Digital team has increased from six to eleven, including key hires from AOL, IPC, Lastminute.com and The Daily Mail. It has also moved to sit alongside the broadcaster’s offline sales teams.

MTV intends to further integrate digital into the ad sales business so it can create cross-platform campaigns for brands that are looking to target its 16-24-year-old audience.

Duncan McCrum, head of digital sales at MTV, said moving the team meant they could meet client demand to include digital in wider campaigns.

“More brands are being clever about how they advertise and are interested in the integrated side of it,” he said. “We’ll look at the big events at MTV and work on how we can help them commercialise them online.”

MTV has hired Kate Wyn Jones from IPC as project manager, Craig Royle and Joel Remy from AOL as account directors, Tori Clark from Lastminute as an account director and Emma Baldwin from The Daily Mail as research and insight director.

In the past few months, it has secured cross-platform campaigns for brands including BlackBerry, Seat, Twentieth Century Fox and Umbro.

It aims to be more of a destination for youth audiences following the uncertainty over the future of social network Bebo. However, Bebo’s new owners, Criterion Capital Partners, said they would return to creating original online content in order to win back users.