'Power Eye' Lets Consumers Know Why That Web Ad Was Sent to Them
NEW YORK (AdAge.com) -- Starting this week, AT&T, American Express, Microsoft and dozens of other major marketers will pull the veil off their web ads and show consumers what's inside. It's the first trial of what some hope will become the online ad industry's long-promised self-policing system designed to stave off the growing forces for regulation in Washington, as well as give consumers more control over how they are targeted by advertisers.
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