The Japanese manufacturer launched the campaign on the network’s first official launch day, and will be joined by other brands such as Unilever, Chanel and Walt Disney.

Apple CEO Steve Jobs claimed earlier in the year that iAd had generated more than $60m in revenue for its official launch yesterday.

“iAd offers advertisers the emotion of TV with the interactivity of the web, and offers users a new way to explore ads without being hijacked out of their favourite apps,” he said speaking at the unveiling of the network last year.

The iAd network serves ads in mobile apps on devices such as the iPhone 4 which sold 1.7m devices three days after its international launch.

However, Apple’s advertising strategy has been criticised as its developer terms restrict developers from using third-party ad networks that are affiliated to companies distributing handset operating systems.

The renewed developer agreement effectively bars advertisers and developers from using the AdMob network, which was bought by Google for $750m.