Today, unusually for me, I flicked on the TV and watched a few minutes of BBC Breakfast. In what was a surprise to me on the screen flash they were punting “Like us” with the link facebook.com/bbcbreakfast.

I hadn’t realised that “Auntie Beeb” had embraced the Internet and social media quite so fully, and then the moment was spoilt. Presenter Susanna Reid admitted on air that she’d been chastised by the producers as she’d announced it as “facebook dot com stroke BBC Breakfast”, instead of “slash BBC Breakfast”.

It might only be a minor point but it goes to show that those of us that trade full time on the Internet generally expect that everyone is familiar with the online basics including URLs, but for some the Internet is still a fairly new phenomenon and when dealing with customers we should take nothing for granted.