The site was renewed by marketing agency Iris and will now feature video content which can be shared via social media sites Facebook and Twitter.

Martina Alexander, Wonderbra marketing manager UK, said, “Wonderbra has a really active online audience so we wanted to tap into this. We want to make the most of every conversation with our target audience, with the view to building a closer relationship with our consumers whilst also converting traffic to sales.”

Pete Armstrong, Iris’ creative director, said, “The site has been developed to reflect where Wonderbra is now: a social and influential brand that is in touch with its audience.”

The relaunch of the Wonderbra website builds on its earlier digital campaigns where it has used viral marketing to help search for new models (nma.co.uk 17 June 2008).