MSN Compare launched on 1st July 2010 and is different from other comparison sites in so far as it offers a range of free incentives when users take out financial and utilities products.

The service will be promoted both through the MSN portal as well as through Bing and as a result will have enormous consumer reach.

The site will compare prices across a range of over 20 financial products as well as energy and legal services.

John Paleomylites, founder and chairman BeatThatQuote.com, said: “MSN Compare is the most significant white label opportunity in our industry and we are delighted to have won this account. MSN Compare will be different from any other comparison site, it will have its own unique identity, unique offers and unique content. Whilst I cannot disclose all of our plans I can say with some certainty that MSN Compare will set new standards in price comparison that will be difficult to beat.”

Phil Coxon Head of UK Partnerships at Microsoft added: “We have worked successfully with BeatThatQuote on a white label basis for a number of years and we are delighted to be working with them on our new MSN Compare site. We’ve enjoyed a strong relationship which has seen a marriage of good technology and increased revenue and hope to continue this with our new venture.”