The blog post from Facebook’s COO Sheryl Sandberg on how Facebook’s advertising works, for your information.

Sheryl explains: “We have built—and are continuing to grow—a successful advertising business that gives you the opportunity to discover and connect to things you like while respecting your privacy no matter how you choose to share your information. We think an online advertising experience that is social and puts consumers at the center of an ongoing, two-way conversation is better for people and businesses alike.“

There is also a video explaining how adverts work from a user perspective, as well as a brief overview of the self service advertising tool.

Blog post: http://blog.facebook.com/blog.php?post=403570307130

Video: http://www.facebook.com/video/video.php?v=10150228703690484