The ruling could have significant implications for the internet giant's advertising business, and comes despite the European Court of Justice deciding on 23 March that Google had not infringed on any trademark laws.

The French court will now assess whether the conditions apply for the French courts to determine, considering the facts of the case, any potential wrongdoing committed by Google to the detriment of Louis Vuitton.

LVMH welcomed the Supreme Court’s ruling and said in a statement: "This ruling helps to clarify the rules applicable to e-commerce, in order to ensure greater legal certainty to the benefit of both businesses and consumers operating online."

Google’s AdWords service also came under fire recently, when the French antitrust authority ordered Google to restore the account of Navx, a location data company. As part of the ruling, Google was ordered to clarify its AdWords policies and contracts.

This article was first published on Brand Republic