The teenage girls’ site will preview the show each week in its Stardoll Cinema and give away virtual clothes for users’ avatars when they watch the trailers.

Living has expanded the deal for the whole series following a teaser video that saw more than 100,000 plays. It earlier worked with Stardoll to promote America’s Next Top Model, which attracted 740,000 video views.

Stephen Molloy, commercial director at Stardoll Network, said, “Living and its fashion shows work well with the Stardoll community because content is focused around two core areas of interest to members: fashion and modeling. It has already proven to get higher click-throughs each week as members spread the word throughout the community.”