Advertising Feed

Wilkinson Sword tests new mobile ad platform

Mon, 06 Sep 2010 14:59:35 GMT

Wilkinson Sword is to launch an in-app advertising campaign using mobile ad agency’s YOC Group’s Ad Plus platform to target iPhone and iPad users.

The campaign is scheduled to launch on iPad next week with a second phase kicking-off on iPhone next month with both scheduled to run until December.

Culture Secretary commits to digital industry support

Mon, 06 Sep 2010 09:56:47 GMT

The creative industries are the “biggest single economic opportunity the UK has,” according to Jeremy Hunt, the Secretary of State for Culture, Olympics, Media and Sport.

Speaking at the Navigate Digital Q&A event at Internet Advertising Bureau (IAB) yesterday (2 September), Hunt stressed the government’s commitment to helping businesses exploit the

Barclays Corporate launches with consumer-style ads

Mon, 06 Sep 2010 09:30:50 GMT

Barclays has unveiled a new advertising campaign to promote the Barclays Corporate division, which is aimed at larger corporations. The campaign takes the relatively unusual step of using consumer-style ads in the press, outdoor and online to promote Barclays Corporate, which has a customer base of businesses with turnover of £5m

YOC creates rich media mobile ad platform

Fri, 03 Sep 2010 13:01:21 GMT

YOC creates rich media mobile ad platform Mobile marketing agency YOC has unveiled a rich media advertising platform Ad Plus, specifically for mobile apps. The platform, which has been developed for iPhones and iPads, offers advertisers the ability to embed video, picture galleries and 360 degree rotation in mobile advertising.

Online sales house to represent just five publishers

Fri, 03 Sep 2010 12:26:26 GMT

A new digital sales house has launched with a pledge to represent no more than five online publishers, claiming this will enable it to better meet publishers' and advertisers' needs. SunChaser Media has already signed up two publishers, Justin.tv and The Student Room, and booked campaigns for brands including Orange, Stella

Whitbread appoints Candi to digital brief

Thu, 02 Sep 2010 10:58:28 GMT

Whitbread has appointed the digital agency Candi to handle the digital account for its restaurant portfolio including Beefeater, Table Table, Taybarns and Brewers Fayre. The agency won the account after a competitive pitch, which was handled by the AAR. Candi, which has a client list including Polaroid, Morrisons and Kinder, will be

National Lottery grows online users faster than Facebook

Thu, 02 Sep 2010 10:48:01 GMT

The Camelot Group, the parent company of the National Lottery, attracted more new online visitors than any other company, including Facebook, over the past year. According to the UK Online Measurement (UKOM) company, powered by Nielsen, the number of Britons visiting Camelot websites increased by 4.4 million to 9.4 million over

Gmail’s Priority Inbox delivers new challenge for email marketing

Wed, 01 Sep 2010 16:24:09 GMT

Google’s Priority Inbox innovation for Gmail has implications for email marketing, say experts. Priority Inbox, revealed yesterday (30 August) in Beta mode, is designed to be “an experimental new way of taking on information overload in Gmail”, according to Google. The filter system offers users the option of splitting their in-box into

Autoglass doubles marketing spend to become "superbrand"

Wed, 01 Sep 2010 11:27:38 GMT

Autoglass is doubling its marketing spend and ramping up its digital activity in a bid to become a “superbrand”. The windscreen repair firm plans to double marketing spend to £30m in a bid to grow sales by 15% to 20% in the next two years and become one of the top

Autoglass doubles marketing spend to become "superbrand"

Wed, 01 Sep 2010 11:27:38 GMT